OOS: Oh, yeah, it's really exciting. When I just started the “Instagram game” about one and a half years ago, my favorite hashtag was (and still is, except the #netvio hashtag) #indieelectronic. I liked it because it wasn’t too big and your posts were not getting lost in a pile of new uploads each second, but also it was active enough to get to know new people that use this hashtag. And I remember it was something like 13.4K posts in there back then (today it’s about 35K).
So when I see the #netvio hashtag reaches 5K it’s a bit less than half of what looked to me as the most relevant hashtag for me when I started. I know it’s a very silly way to look at it, but I can definitely see the #nevtio hashtag reaches 13K by next year. Not that I care about the actual number, but more of what it indicates, that a lot of people are constantly using the hashtag that we created from scratch, leading a lot of fresh eyes on the Netvio brand and community as well. (to be fair, if I’m not mistaking, I think that the first netvio member to use this hashtag was Agent Johnny Red, and we followed his lead on this).
You don’t know how exciting it is for me to see new people using the #netvio hashtag in their posts.
A.C.: I’m definitely excited about it! - To start with, this hashtag started as a very useful tool. Helping us to keep up with each other on Instagram. From time to time, if I don't really have time to hang on IG, I just go directly there, to the tag, to check the #netvio family and support everyone, while reading the latest news.
Reaching the 5K is definitely a nice way to look at our progression and productivity. Netvio is really young, we’re just starting. There’s going to be more projects coming along.
What are some of your favorite collaborations or projects born of (not including your own, of course) Netvio? Participants/Artists who would have maybe not met otherwise?
OOS: it’s really hard to say. Because beyond the songs that are being created, I have the additional excitement every time I see two musicians (or more) that collaborate because they met through Netvio. You feel like you really have some kind of an impact on the world, that you did something good by creating this platform. Even if the impact is little, it is still there.
My favorite collaboration was one of the first in Netvio, and it’s a collaborative EP called “Netvio Genesis”, which took 10 musicians, randomly paired to create 5 songs with the same samples. Not just because of the music, but because it showed me the potential power of a community and what things we can achieve together. So I’m really excited about doing something similar in the near future.
But if I have to pick, then everything that is a collaboration involving Don’t Mess With Juan (DMWJ). I’m a real fanboy and in love with her music.
A.C.: My all time favorite would be my collaboration with Eytan (Only One Spoon). I think it was the first time collaborating for either of us. And we surely learned a lot about ourselves as artists and human beings as well (I’m already looking forward to the next one). - Plus there’s the symbolic part of it. It marks our debut with Netvio and one of the first collaborations from two Netvio souls.
Even if I’m really bad at nailing our challenges every month, I’m super excited about them each time! I like the fact that we can keep it going with new judges and prizes every month. - I don’t know if you guys heard about what was coming in January … but you’re not ready ;) - And in all honesty, either are we haha!
Now I realize not all the beans can be spilled and some things must be left up to surprise - but, year two for Netvio - What can we expect to see from the crew? Any unique group activities we can go into greater detail here?
OOS: Well, since Netvio was formed in August 2019 we can say that we are almost half way through that second year, but I think 2020 surprised all of us. The year started with great intentions of a physical, real meetup including some of the Netvio members in Italy, but then Covid came and changed everything.
And beyond that Italy meetup, I think it [Covid] messed with everyone’s life in ways that didn’t give us a lot of room to expand Netvio the way we wanted. Personally, I lost three people, I lost my job, and with everything that went on in the World (and Israel specifically) I wasn't present as I wanted to be. But, I don’t see it as a real threat to Netvio because this is a long term thing. We're not looking at the now... We're looking 3-4 years from now and not just 3-4 months ahead.
But we do have a lot of plans for this wonderful community! I can’t say a lot right now, but as we speak we are forming some new content exclusively for our members, it will be revealed soon.
And of course we have the monthly challenges, the Monthly Netvio Live Sessions, and the day-to-day activity on social media.
A.C.: I'd like to use this interview as well to remind everyone Netvio related (or not yet?) that there’s room for improvement and new projects under Netvio. If you have ideas, and projects in mind, feel very welcome to reach out to us anytime.
What is difficult in managing groups like this is the fact that everyone has their own unique life occurring. Obviously. With that said, how does Netvio manage to bring people out of their shells so successfully, without intervening in personal lives?
OOS: I can’t say that we don’t intervene in personal lives because real friendships are formed inside this community, and we do share a lot about our personal lives. But nothing is mandatory. You set your own level of involvement. You get to decide how much you share about your personal life and how much you share other people’s music and posts on socials. Unlike some other communities, we never make anyone share or do something as a necessity to be part of the community. Maybe there are some pros to going that road, but I think that what people like about Netvio is that it gives you the freedom to decide for yourself. Once you start to have too many rules and obligations it can easily lose its magic.
And I think that it’s a basic rule in life in general. The more you give - The more you get. So if you want to give, Netvio is a great platform to get a lot from.
What lovely chaps, seriously. And I can say this goes for every member. There's not a single bad apple. If you've ever spoke with me, I think we're all aware I have a flair for the curse word. Think this may be the only group I've been part of where that wasn't a problem! To cursing like a sailor, everyone! And, dammit, be nice to people. I know all this sounds a bit .... Dare I say.... Socialist ..... But ....
yatta yatta something ... Keep on rockin' and rollin'!