How to not get Ripped Off
13 Things – Trust no one offering services or anyone approaching, promising playlist placement for your album release. It will be a scam. Dollars to donuts it’s bot driven at best. Unless Warner Brothers is waving a contract at you with a $4 million signing bonus, it’s all horse shit. A total crock.
If you were that desired, you’d be approached by the curator, or easily slip into any list you wanted. So when you inevitably see an offer for 200k listens for $15 and your spidey sense gets a-fluttering, listen to it.
Keep Your Wits About You
Let’s assume a moment that this example scam was in fact legit. What good is a one – shot deal like that? Of course seeing a spike like that is enticing and curiosity will get the better of you no matter what I say. Consider this, though, it’s a one – time spike. Your ultimate aim isn’t plays or streams, it’s followers. You want fans, folks revisiting your material and tracking your career. That’s the difference here.
Okay, I get it. $15 for 200k listens does kind of sound odd now that I think about. Pass on that. I did, however, find this service that promises Playlist Pitching. Won’t that net me followers? Perhaps a few but the true answer is no, not really. I’ll explain.
Be extremely wary of Scams! Your promotion tactics should coincide with strategy, not reliance on third parties
Landing on a highly frequented playlist is somewhat like finding Willy Wonka’s golden ticket. I can only speak for myself here but I despise having to ‘sell’ myself and sales in general. In this instance, one needs to suck it up and investigate how to perform some sales promotion.
It can net you all sorts of benefits – listens, followers, dedicated fans, etc. And that’s awesome! I hope everyone reading this hits that playlist with 200k real listeners. Achieving this not only relies on strategy, but effective and good strategy.
But what is Good Strategy?
Not to rain on your parade but Playlist Pitching is, you guessed it, bullshit. First, how do you think you’re being pitched? It’s not they are amazing networkers who just fell into this gig, they own the damn playlist!!! So? You may say. I don’t care. Incorrect my friend, you do care very much. By owning the playlist the numbers are easy to inflate. Maybe bots do the listening.
It’s ALL Bullshit…
Maybe the product or service offered is a bunch of people in a call center with your tune on mute. Either way, it’s not legit. I speak from maybe week old experience with spotifly.us. Yes, I fell for it too. It was a hard pill for me to swallow but ultimately they showed their hand when I asked a simple question and fumbled to create a reply. To round out my argument, I’ll list some screenshots of real emails with the company that eventually triggered my own spidey sense –
I’d like to think I wrote a cogent and prudent question that should have had a simple answer. However, this is what I received –
What??? First, ummm any sort of answer even skimming my point would have sufficed. This guy clearly had no clue what he was doing. In trying to hand them more money, he talked himself out of it by being a tad rude and saying, fine, go. I can keep adding screenshots from this conversation, but really why? I think if these 2 1/2 lines of a reply were enough for me to get a whiff these guys might not be legit, don’t use them for something as important as an album release. That simple.
Number 11: TLDR
Remember, in this circumstance you’re the customer. They try to puff out their chests to show their clout in the industry, ignoring customer service entirely. I guess what I’m trying to say here is that if you take away anything from this article, disregard all my advice and do it your way that’s entirely cool. I’m not exactly a MENSA member. But, do please have your guard up and read everything. If your gut gives you any cause to steer the other way do not overthink it. Instead, walk away.