First, you must be sure to 'Claim' your Artist Profile through Spotify.artists.com. This tells the Platform that at any point when your tune is being listened to it is tracked back to you for the purposes of remuneration. There IS no other choice but this to truly begin with.
Oh, silly you, you think that by claiming the profile you can just upload? No, no, the cash grab is yet to truly pay you a visit.
Define who your music is intended for before ever hitting that first note and stick to that messaging for recognition factor
Know what your realistic artist intentions are before hitting the stage and wear your identity on your sleeve to manifest an image
Be able to recite your artist bio in your sleep
There's So Many Services Promising Me My Own Personal Island In The Bahamas If I just Give Them $12... What Do I Do?
First, don't pay the $12. Let's spare you that right from the outset. Any result from this, if any, will entirely be bullshit and a best case scenario is if they are bot-driven and give the illusion people are listening. Even if this illusion worked, it's not something you really want to be part of. It's a non-sustainable model. Even if you get 10,000 'listens' in a day, that will slowly dwindle (because they were bot-driven so they made the effort only one time) and you're in same spot but $$XX more in the red. You need real listens from real people, who care about music and, dare I say it, make the attempt to look you up and actually listen to you. You're seeking sustainability, not a one-night stand.
How do I know who to trust?
Listen, if I'm being 100% honest, I'm not the sharpest knife in the entire drawer. I make mistakes but the important part is to learn from them. That said, I've gone, "Oooh shiny," enough times to know for sure who the total fraudsters are, who might be okay and one's I'd trust with my transplant liver. To save your wallet, I'd love to list various services here, explain them and you make your own determination like an adult as to whether you do it or not. I don't recommend ANY of these, do your own research since my music is different from yours - this is merely intended to be a general guide, not Gospel
6/11/2020 - Just a few more tips as I'm sitting here, considering what to add.
The imagery on your social media accounts should be uniform and reflect your current projects. You want to DRILL that messaging home much as possible.
Always dare to try something new with music marketing. There's no spot on way to do it so get inventive and creative.
Hold merch contests to drive awareness about your brand and material.
Personally, I always periodically enjoy just handing out little chachkies paid for from my own pocket to fans because small tokens like that really go far! It shows you care.